Couture 2014

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Today, Dutch fashion designer Jan Taminiau presented his new collection in the residence of the Dutch Embassy as part of the Couture Week in Paris. This time, the designer consciously chose a different approach which was more personal and intimate and in direct contact with his audience. In addition, a new interactive web application experience was launched during the show that allowed the audience to see the smallest details in close-up on their phones or tablets. Guests were welcomed with the letter below.

I am honoured to present you my new collection today.

In July of this year, I will be celebrating my tenth anniversary as a fashion designer. After almost ten years of traditional catwalk shows, I opted for a more intimate salon presentation, one that allows me to take you on an explorative expedition. It is a personal journey in which I show my passions, like my love for the crafts, and how I enjoy the way everything comes together in a modern couture collection.

The starting points for this collection are a photograph that is very dear to me, an antique scarf, and an orchid. In the photograph from the forties, my grandmother poses as the refined woman she was, in a tough looking biker jacket, ready to conquer the world. The old scarf from India moves me with its modest and simple embroidery. The orchid managed to inspire me with its fragile nerve pattern, which can be recognized in the fine embroidery and craquele leather in some of the dresses of my collection. As you will see, couture is about details.

My world exists as a mix of past and present, technique, and craft. I translate all these elements, including my emotions, in to shapes and materials. That is how I layer my collection, and create a force field between materials: shine versus matte, and hard versus soft.

Jan Taminiau

See the collection yourself here